The way we do graphic design is non-classical
iGraphic is a graphic design agency founded in Paris by Gaëtan Malphettes
in Paris in 2001
iGraphic provides an all-in-one solution for graphic design
From strategies
to marketing
and sales expertise.
Gaëtan Malphettes, Paris
+33 6 99 35 99 98 - crea(at)igraphic.fr
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Gaëtan Malphettes is a graphic-designer, photographer, artistic director, writer, AI developer, trainer and entrepreneur
Graduated from Harvard Business School
Our fields of Expertise
35 years
of experience in creating
and promoting art objects.
Specialized
in image design
The key to every marketing action
is strategy
and all the components
are interconnected
DNA
First and foremost, we need to establish the company's DNA.
This involves understanding its territory, philosophy, clients, market, competitors, and more.
By listing all the terms that could be associated with a brand,
you will acquire the appropriate vocabulary,
which will enable you to speak about your brand with fluency.
Story-telling
Villa Alys
Paris
Under the sky of Paris
...
The words of Parisians ascend to illuminate the sky like stars
Even nature has managed to entwine with the Eiffel Tower, which now has brand new antennas ;)
Story-telling
Villa Alys
Paris
Savoir-faire
From workshop to home
Story-telling
Villa Alys
Paris
What is the recipe for a timeless image?
a combination a stunning texture, depth, colour, and simplicity
Web
Villa Alys
Paris
A commercial website should showcase the same elegant and dynamic features as its display site.
Video
Villa Alys
Paris
How can we express the magic and mystery of a savoir-faire?
Reportage
Villa Alys
Paris
some images for Instagram
Display
Villa Alys
Paris
Maison & Objet
Staging of the booth September 2022
Catalogues
Villa Alys
Paris
ON
(for winter)
OFF
(for summer)
at home
Catalogues
Villa Alys
Paris
Price list
> All the collection on one page
Villa Alys
Paris
Our clients
Lux
Museums
Our clients
Rêves du Desert
Musée des Arts Décoratifs
Our clients
Musée du Louvre
Arts & Marières
Anel
Our clients
Asiatides
Our clients - Portraits
Hotel Napoléon***** Paris
Corporate photo
Cabaret Sauvage, Paris
Our clients - Logos
The goal was to create
a stamp like the seal of a brand,
attesting to its French origin
(hence the blue, white, and red colors).
A symbol of expertise
and the French Art of Living
Our clients
Logos
Gaëtan Malphettes, Paris
+33 6 99 35 99 98 - crea(at)igraphic.fr
My best words
in French :
“Simplexité”
is the Art of describing systems or situations that appear simple on the surface but have underlying complexity
how complex behaviors can arise from simple rules,
or how complexity can be managed and presented in a simplified manner.
in English:
"whimsical"
Stands for a playful and creative skill set.
Characterized by the ability to conceive and implement ideas that are delightfully, unpredictable, imaginative, fresh, unique and always intriguing.
Someone with a whimsical skill set effortlessly blends elements of surprise, charm, and inventiveness in their creations.
Transcending conventional boundaries and challenging the status quo.
An example?:
How to express the essence of a brand in 3 words?
:
Lamps as Sculptures
How can one summarize the entire philosophy
of a brand in 2 sentences?
:
"Our creations are a moment of poetry captured in bronze."
"Our lamps allow one to reconnect with nature."
"The future of new images is, for me, tied to the accidents that the hand will cause."
Roman cieslewicz
Gaëtan Malphettes, Paris
+33 6 99 35 99 98 crea(at)igraphic.fr
Special Thanks
to:
Apple
Apple products empower me to articulate my deepest emotions and ideas
Steve Jobs
for teaching us to think outside of the box
Tim Cook
for his visionary leadership at Apple Inc.
Frederic Mazzella
renowned for his talents & entrepreneurial spirit
Maria Montessori
for her disruptive approach and philosophy to education
Jacques-Antoine Granjon
for his genius and his taste for art
Kevin Kleimann
for being my best-friend and my mentor
for so many years now
Marc Simonsini
for his sens of freedom
Deepak Chopra
for his words of wisdom
Xavier Niel
Xavier Niel, for being a great source
of inspiration to me
Ray Dalio
for his stunning Principles